- Fall Fashion Frenzy has arrived - 17 September 2026
Maple magic is here! Step into the beauty of autumn with maple-inspired kimonos, coats, and gorgeous seasonal styles made for crisp days and falling leaves.Hop in for this limited time seasonal daily reward calendar. Fall Fashion Frenzy log-in runs from September 17th through September 30th~© 2026 Sunblink.© 2026 SANRIO CO., LTD. Used Under License.
- Jam Jamboree is Here! - 27 August 2026
Fresh fruit, farm fun, and lots of jam. Jam Jamboree is back, bringing berry-exciting fun to Friendship Island! Play mini-games around the island to earn Jam Jars, then trade them for limited time fruit themed furniture, clothing, and rewards. What are you waiting for? Grab your basket, let’s get picking! Jam Jamboree runs from August 27th through September 9th! © 2026 Sunblink.© 2026 SANRIO CO., LTD. Used Under License.
- March into Scholastic Celebration Today! - 13 August 2026
Strike up the band! The Scholastic Celebration returns on August 13th for a marching-band themed extravaganza. Collect sheet music around the Island for new rewards, join the band, and cheer on the home team! Scholastic Celebration is here from August 13th through September 22nd! © 2026 Sunblink.© 2026 SANRIO CO., LTD. Used Under License.
- Tea Garden is Available Now! - 6 August 2026
Tea Garden DLC is Available NOW!An invitation with your name on it.Join the DLC Fun:You're invited to the Tea Garden! Fill your Cabins with hedge mazes, gazebos, and Tea Garden decos. Dress up yourself and your Sanrio friends in Regency glamour and discover the secrets in new Merry Meadows quests. Unlock new recipes, food stations, and more!What's in the DLC:15 New clothing items with 300+ variants: Bonnets, bows, and full regency finery2 New Food Stations: the Teapot and the Tiered Tray38 New recipes: tea, scones and sandwiches galore15+ New Narrative Quests in the Merry Meadows: Help Hello Kitty, My Melody, Pochacco, Kuromi, Chococat, and more prepare for the Tea Garden BallNew Furniture & Decor Set: Transform your cabins into Tea Gardens of your very own!30+ NPC outfits: Dress your Friends and Visitors in fancy finery
- Celebrate Friendship Festival Starting Today! - 21 July 2026
The Friendship Festival is back, and this year, Pompompurin and Chococat are taking you back in time! Step into the coolest retro soda shop on the island and celebrate a truly special summer: 2026 marks a 30th anniversary year for two of the most beloved friends in the Sanrio family, and Hello Kitty Island Adventure turns three on July 28. Dress up in sock-hop-inspired outfits, fill your island with diner furniture and retro decor, and snap selfies with your favorite characters. The Friendship Festival runs July 21 through August 17~ Come hang out with your friends!© 2026 Sunblink.© 2026 SANRIO CO., LTD. Used Under License.
- Sunshine Celebration is Now Here! - 1 July 2026
Welcome, campers!We’re going to Camp Friendship, and everyone’s ready for swimming, scavenger hunts, s’mores, hiking, and stories around the campfire. Starting July 1st, dash through glowing Firefly swarms at Camp Friendship and trade them for new rewards! Grab your gear, it's time for Sunshine Celebration this year!© 2026 Sunblink.© 2026 SANRIO CO., LTD. Used Under License.
- Welcome to Firework Fashion Frenzy~ - 25 June 2026
Revamp your look with beach-themed outfits!The first-ever Firework Fashion Frenzy is here to revamp your vacation look with beach-themed outfits, swimsuits, and sundresses. Perfect for those warm summer nights collecting sticks by the sea. Don't miss out on lighting up your look with beach-themed outfits! This calendar event ends July 12th! © 2026 Sunblink.© 2026 SANRIO CO., LTD. Used Under License.
- CU7 is Available Right Now! - 11 June 2026
That’s right! CU7 is out now! What’s inside??? Greenhouse UpgradeIs your greenhouse ready for a super-bloom? Collaborate with Lutz to upgrade your greenhouse and welcome all the flowers to the Merry Meadows.Greenhouse Cabin FurnitureFlorals never go out of style! Now you can style your cabins in a whole new way… gather your flowers and let’s see what your green thumb can create! Rainbow Reef RevivalIt’s a Rainbow Refresh! Now when you clean up the reef, coral will grow like never before; and who will live in these new cabins? New VisitorsSome new watery wanderers are on their way to Friendship Island. Clear out some Rainbow Reef cabins to welcome them in!Undersea SecretsHangyodon and his friends feel like something is a little fishy in the Rainbow Reef. Follow the clues to find a new sort of treasure beneath the waves! We can’t wait for you to dive in and see all the amazing new feature…
- Paper Parade Returns! - 11 June 2026
Starting June 11, Tuxedosam is rolling out the construction paper and inviting you to help build the parade float of his dreams… one fold, snip, and sparkle at a time. Paper Parade is back, and it’s bigger, brighter, and more fashionable than ever.Collect Papercrafts from Hello Kitty and Friends, and bring them to the Event Stand in the Resort Plaza. Every character has their own favorite thing to create, so the more friends you visit, the more colorful the parade becomes.Trade your Papercrafts for vibrant new outfits, paper-inspired cabin decor, and limited-time rewards you’ll only see during Paper Parade.So grab your scissors, your glitter glue, and your favorite friends, because Tuxedosam’s float won’t build itself! We can’t wait to see what you create.© 2026 Sunblink.© 2026 SANRIO CO., LTD. Used Under License.
- Under the Sea Celebration is Now Live! - 13 May 2026
Ahoy, there’s treasure in the waters! Badtz-maru will trade rewards for Barnacles—collect them through fishing for new treasures. And, Tuxedosam gets a fresh wave of inspiration for new mermaid outfits. Get ready to swim into Under the Sea Celebration!© 2026 Sunblink.© 2026 SANRIO CO., LTD. Used Under License.
- Month of Meh is Here! - 30 April 2026
Get your new outfits ready for GudetamaconWelcome to the first-ever Gudetamacon! It’s an egg-stravaganza celebrating the island’s favorite lazy egg, and the whole Sanrio crew has their outfits ready. What will your con fit be? The Island is going all-out with a costume contest dedicated to everyone’s favorite lazy egg, with all-new fashions. Hop in before the fun ends on May 31st! © 2026 Sunblink.© 2026 SANRIO CO., LTD. Used Under License.
- City Town is Available Now! - 16 April 2026
City Town DLC is Available NOW!Bright lights. Big dreams. Bigger adventures. Welcome to City Town! Join the DLC FunA rainbow metropolis awaits! Join Usahana in City Town and discover a world of creativity, friendship, and fun. Run your own customizable Imagination Cafe, set up all-new shops with Sanrio friends, and unlock the power of dreams to uncover the City’s hidden wonders. Welcome, Usahana! Become best friends and unlock 35 friendship levelsExplore City Town with 90+ original quests and 30+ hours of adventureUnlock New Outfits and Decor, including over 150+ new clothing and furniture itemsRun Your Own Cafe – customize your space and craft your own orders for Sanrio friendsSolve 60+ Puzzles and Challenges throughout (and beneath!) the CityPlushies, Orchards, Arcades, and more! Help your Sanrio friends open seven new shops in City TownCreate Custom Avatar Palettes and switch between…
- Floral Fashion Frenzy Starts TODAY! - 14 April 2026
Create stunning fashion patterns using your own garden!Tuxedosam really put the ‘petal’ to the metal, creating his new collection—and you can create even more, using your own flowers! Don't miss out on this brand new and limited-time frenzy before April 28th. © 2026 Sunblink.© 2026 SANRIO CO., LTD. Used Under License.
- Imagination Celebration is Live Now! - 8 April 2026
The happiest day of the year returnsReturn to the Queendom of Friendship on a quest to restore harmony to the realm, and find fairies and foes along the way! Join the fairytale on Hello Kitty Island Adventure to celebrate Imagination Celebration before May 6th! © 2026 Sunblink.© 2026 SANRIO CO., LTD. Used Under License.
- Happy Haven Days is Live Now! - 19 March 2026
The happiest day of the year returns!During this week-long event, help Hello Kitty spread joy with a surprise recipe—and receive new treats in return! Hop on to Hello Kitty Island Adventure to celebrate Happy Haven Days before March 25th! © 2026 Sunblink.© 2026 SANRIO CO., LTD. Used Under License.
- Colorblaze Carnival is Live Now! - 4 March 2026
Are you ready to run?The Colorblaze Carnival is here! This year, even more Friends are ready to lace up their running shoes… Get ready to spring into action on Hello Kitty Island Adventure for this limited-time event before March 13th! © 2026 Sunblink.© 2026 SANRIO CO., LTD. Used Under License.
- Springtime Celebration - 17 February 2026
Big blooms, bigger rewards!Spring has sprung again! All winter long, My Melody has been dreaming of flowers… and furniture… and furniture made of giant flowers! Beginning February 18th, get limited-time fantastic floral outfits and decor to celebrate spring’s return. Join in on the fun before it ends on April 1st! © 2026 Sunblink.© 2026 SANRIO CO., LTD. Used Under License.
- Hugs & Hearts - 5 February 2026
How sweet it is…!Beginning on February 5th, the Hugs & Hearts Celebration is here with limited-time chocolate themed fashion, furniture, and lovely rewards to collect across Friendship Island! Don't let the love melt away, join in on Hello Kitty Island Adventure before February 19th. © 2026 Sunblink.© 2026 SANRIO CO., LTD. Used Under License.
- Luck & Lanterns - 27 January 2026
Ring in the new year with limited-time fashion, furniture, and rewards galore.Starting on January 27th, collect Tealights around the island and ring in the new year with limited-time fashion, furniture, and rewards galore.Gallop your way over before it's too late! Luck & Lanterns runs until February 17~ © 2026 Sunblink.© 2026 SANRIO CO., LTD. Used Under License.
- CU5 Cozy Fits and Blanket Forts - 23 January 2026
Who’s this waking up from hibernation? Meet Marumofubiyori (Moppu), a gentle polar bear who naps under a fluffy blanket and spends his waking hours playing video games in his cozy cave. He’s been hibernating through the island’s chilly season—until your arrival wakes him up! Explore Moppu’s mysterious lair, stock up on snacks from a new cooking station, discover new furniture sets, a brand-new minigame, and enjoy a jolly new companion ability: Throwing Snowballs. Meet Marumofubiyori (Moppu): the island’s sleepiest new friend A brand-new friend has been hi-bear-nating deep in Icy Peak all along! Wake him from his winter slumber and restore his warm, blanket-filled gamer hideaway. New Avatars: BearsGive yourself an un-bear-ably cute makeover as you frolic in the Snow Village. New Cooking StationTime to stock up on snacks! How else does one get through all these games?New MinigameDial up…
